HoodFind^TM

Contact: Terrence Kavanaugh
terry [at] hoodfind.com
(415) 706-2292

FOR IMMEDIATE RELEASE

HoodFind Launches Public Website at Tech Cocktail
Growth of Website Comes On Heals Of Successful Chicago Business Release

Chicago, IL – February 21, 2008 – HoodFind, a leading provider of hyperlocal search services based in Chicago, officially launched its Alpha search interface today at www.hoodfind.com. With this first release, HoodFind encourages use of the website for both local Chicago businesses and their customers.

“Whether you are Bucktown boutique running a targeted promotion of an exclusive women’s clothing line, a Lincoln Park restaurant that seeks to attract more customers on a Tuesday night, or a Logan Square hair salon that wants to call attention to your award-winning stylist, HoodFind is the place to instantly promote your product, service or staff member for local Chicago residents to discover,” says Ara Berberian, founder and CEO of HoodFind.

With a system that easily sorts “Finds” by neighborhood or type of business, HoodFind improves the conversation between local businesses and their customers. Finds include sales, specials or promotions; a unique or one-of-a-kind product or service; and highly recommended staff members.

“We are similar to a Craigslist in that we encourage our business users to post content for their customers to easily find and act upon,” adds Berberian. “For a business, the advertising is real and the feedback is immediate, while users don’t have to sort through a lot of content to find what they are looking for.”

“Our target end user is tired of having to spend longer than necessary on the Internet searching for products or services offered by local businesses. Simplicity of search and a breadth of content is what made Craigslist successful, and the ability for a Chicago business to post specific listings for people to find is a very similar concept. We feel that is what will ultimately make HoodFind a major player in local search.”

HoodFind seeks to grow beyond the forty Chicago businesses who participated in the initial marketing campaign while also integrating the service with major social networks such as Facebook to drive end user adoption. Every business – along with each individual product, service or staff member listing - can be found not only through HoodFind’s hyperlocal search interface, but also independently through other search engines such as Google and Yahoo!

“The Chicago market is a perfect place to launch our service,” added Berberian. “Chicago is a city of neighborhoods where businesses are asking for tools that go beyond user reviews or yellow page directories. HoodFind not only provides greater insight into what products and services local businesses offer, but also when those products are actually available. By announcing our initial release to the Chicago public at Tech Cocktail today, we are asking the tech community and early adopters to give us feedback on the site and spread the word throughout the local business community.”

About HoodFind
Founded in 2007, HoodFind combines actionable content provided by local businesses with hyperlocal search so that Chicagoans can take advantage of all the different Finds available in their neighborhood – today. The company plans to release its service to more markets in the near future and will continue to add additional features for both local businesses and their customers. For more information, please visit www.hoodfind.com.