HoodFind^TM

If you’re an entrepreneur trying to craft your quick pitch, you should consider using comparables, especially if your venture is a big solution to a big problem. This approach seems to stick best for us, not only with potential investors, but perhaps more importantly with our targeted customers. Although it’s always a work in progress, our current pitch is:

“HoodFind is a dynamic local search platform that benefits both businesses and consumers alike. On one hand, it’s like a Craigslist for local businesses where they can easily post fresh, actionable content to increase sales and on the other, it’s like a Digg for people to hand-pick and share the best products, services and even staff at local businesses.”