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Recent Posts
- Mobile Advertising notes from Ad Week NYC
- Trust your friend’s recommendations - online and/or offline?
- Ad:Tech Chicago Wrap Up: As It Turns Out, People Do Want a Relationship With Their Mustard.
- How many iPhone developers does it take to change a lightbulb? (Hint: answer below)
- If Local Search Websites Were Car Companies…
- Elevator 1.1 - The Big Picture
- Are We Entering the Age of Painless Haggling?
- Targeting Local SMB Online Advertising - A Lot has Changed in 14 Months
- Elevator 1.0
- Tech Cocktail Re-Cap - a big thank you to everyone!
- Alpha Launch Release of HoodFind at Tech Cocktail!
- Alpha Launch Press Release @ Tech Cocktail
- HoodFind vs. HoodWink
- Who are HoodFind’s Customers?
- What’s in a Name?
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Recent Comments
- Masato Kakamu on Ad:Tech Chicago Wrap Up: As It Turns Out, People Do Want a Relationship With Their Mustard.
- Darren on Ad:Tech Chicago Wrap Up: As It Turns Out, People Do Want a Relationship With Their Mustard.
- sarahcpr » Blog Archive » Hyperlocal iPhone App on How many iPhone developers does it take to change a lightbulb? (Hint: answer below)
- Harry A. Berberian on The Pursuit of the “Local Long Tail”
- Harry A. Berberian on Tech Cocktail Re-Cap - a big thank you to everyone!
Archives
Author Archives: Ara J. Berberian
August 7, 2008 – 2:25 pm
Of all the panelists I heard discussing the state of advertising in the “digital age” at the Ad:Tech conference in Chicago, it was this comment by Kevin Kells, CPG Industry Director at Google that seemed to sum up the entire gist of the conference; “People do want a relationship with their mustard.” He sites that [...]
May 10, 2008 – 5:38 pm
As a visual positioning statement, this is how I perceive HoodFind. I’m counting on a few folks to get it without any explanation.
April 18, 2008 – 1:01 pm
April 18, 2008 – 10:44 am
Caught an article on NYT recently entitled “Even at Megastores, Hagglers Find No Price Is Set in Stone”.
“While tough times give people more incentive to change their behavior, it is the wealth of information about products made available on the Internet that gives consumers the know-how to try it. People now can quickly amass information [...]
March 7, 2008 – 12:28 pm
If you’re an entrepreneur trying to craft your quick pitch, you should consider using comparables, especially if your venture is a big solution to a big problem. This approach seems to stick best for us, not only with potential investors, but perhaps more importantly with our targeted customers. Although it’s always a work [...]
January 8, 2008 – 12:10 pm
…and do some of them even want to?
Although HoodFind has been received positively by the majority of businesses that quickly grasp the value and act on it, there are more than I want to admit of “mom and pop” shops, service providers, restaurants, etc. where there is no real desire to act on new tools [...]
December 12, 2007 – 2:16 pm
I recently got a queasy feeling in my stomach about my goal to become the default website for finding any type of sale, special or promotion in “your neighborhood” with HoodFind.com. Was my unease due to the fact that the “best businesses” rarely need to have a sale, special or promotion? I largely dismissed [...]
November 21, 2007 – 12:12 pm
I am declaring a necessary new term; Local Long Tail. It combines the terms “local search” with “The Long Tail“, a term famously coined by Wired’s Editor-In-Chief, Chris Anderson (from both his article and book of the same name).
Why is this such an important new term? First, a little background. You [...]
October 26, 2007 – 12:05 pm
It wasn’t very long ago, say pre-2003, that local search was limited to finding, let’s say a dry-cleaner, “within 5 miles from your zip code”. Well, we all know that if you live in a city, a 5 mile radius might as well include Kazakhstan. In other words, the relevancy of search results as it [...]
October 22, 2007 – 7:22 pm
I was recently asked by the Coleman Entrepreneurship Center at DePaul Universityto help give light to the term hyperlocal for an upcoming newsletter. Anxious to blab about a topic close to home, (after all, that word is the raison d’être, of this blog), I jumped at the chance to give a few brilliant comments about [...]
