HoodFindTM

Author Archives: Terry Kavanaugh

Co-Founder, HoodFind

One of the more interesting segments at Ad Week here in NYC was the Mobile Advertising Insights presentation on Thursday.

Diana Pouliet, a Google product manager for mobile, led off with a high level overview of Google’s mobile strategy. Some interesting points in include:

Pervasiveness of mobile – 3 billion global users [...]

According to the graph below, trustworthiness in advertising is derived mainly from the delivery vehicle for the message, not necessarily the message itself. It suggests that the closer an individual feels to the messenger, the more that individual places his or her trust in the actual message. “Word of mouth” still maintains the highest level [...]

The hype around the iPhone is deafening. Over 100,000 developers and counting have paid either $99 (standard) or $299 (enterprise) to participate in Apple’s pre-launch development program. If only 10% of the development community delivers a working product around the launch of the 3G iPhone, we will be looking at 10,000+ applications ready for users [...]

I recently came across an article written by Chris Hill titled, The Rules of Success for Local SMB Online Advertising. It was written on 11/30/2006 and it is a phenomenal post in terms of defining what your neighborhood small-to-medium size business thought of online advertising and how to appropriately target this market – [...]

Well folks, I hope that you enjoyed it. HoodFind launched this evening and with exception for the spilled drink on the laptop, everything went off without a hitch. In fact, we want to thank the folks who were waiting in two and at times three deep lines to speak with us. Your patience and [...]

We are excited to demo the Alpha release of HoodFind tonight at Tech Cocktail. Click here for the full press release. Highlights of our Alpha version include:

Any local Chicago owner or manager of a business that has a retail storefront can now register on HoodFind
A business can now post one of three categories of [...]

Contact: Terrence Kavanaugh
terry [at] hoodfind.com
(415) 706-2292
FOR IMMEDIATE RELEASE
HoodFind Launches Public Website at Tech Cocktail
Growth of Website Comes On Heals Of Successful Chicago Business Release
Chicago, IL – February 21, 2008 – HoodFind, a leading provider of hyperlocal search services based in Chicago, officially launched its Alpha search interface today at www.hoodfind.com. With this first [...]

After some off-the-cuff polling among friends, it is clear that there is a knowledge gap among my fellow 20- and 30-somethings when it comes to the meaning of ‘hoodwink‘. Hoodwink, for those who don’t know, is defined as “pulling the wool over someone’s eyes” or more formally, “to deceive by false appearance.”
I associate [...]

The end users, the public, while vital to the success of the site, are not our “customers” in the classic sense that they are not responsible for any financial remuneration. It is clear that for us, our customers are businesses who advertise with HoodFind.
On the contrary, many users have come to see [...]

As we develop our website, it has been interesting and sometimes funny to hear someone’s first reaction to the question:
“What is the first thing that comes to your mind when you hear the phrase hoodfind?”
Many people got the local search aspect, but some of the off-base responses have been quite funny:

“It makes me think of [...]

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