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I recently came across an article written by Chris Hill titled, The Rules of Success for Local SMB Online Advertising. It was written on 11/30/2006 and it is a phenomenal post in terms of defining what your neighborhood small-to-medium size business thought of online advertising and how to appropriately target this market – [...]

If you’re an entrepreneur trying to craft your quick pitch, you should consider using comparables, especially if your venture is a big solution to a big problem. This approach seems to stick best for us, not only with potential investors, but perhaps more importantly with our targeted customers. Although it’s always a work [...]

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